Share 'Every Brand needs a Social Network'

Brands face a difficult choice. Social Networking is exploding worldwide. Brands can ignore them. Brands can integrate with them (Toyota Scion and Second Life, Vodafone and MySpace, Microsoft and Facebook, Warner Music and YouTube, CapGemini and Facebook). Brands can buy them - (NewsCorp-MySpace, Google-YouTube, Cisco-FiveAcross). Brands can build their own (Proctor & Gamble-Capessa, Toy…